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Think about it advertisements are an everyday thing, even on this very blog page there is an advertisement for Google. On television, the radio, on the internet and all through the media people, businesses and products are being advertised. How important is advertisement? From little kids repeating a tune for Crayola's newest product like their colored bubbles, to campaigns and educational programs, advertisement is very important.  Although a lot of advertisement is based on demographics (such as age, gender, level of education, etc.) you are still being targeted by some ad campaign I assure you. Advertisement should be memorable, why else spend $3 million on a commercial for the Super Bowl, Doritos knows how to sell products having some of the top ranked Super Bowl commercials for the past couple of years. On camps, at the University of Arkansas right now campaigning for Associated Student Government and Residents Interhall Congress executives is underway and advertisement is everywhere. Candidates have been hanging flyers, posting yard signs, handing out sticks, talking to voters and using the internet by creating websites and utilizing Facebook. When it comes to these elections although there platform is important I feel like the most commonly known name has a higher chance of winning simply due to the fact that they advertised better and became better known. Advertisements can range from word of mouth to viral information, about programs like Straight Shot and Pomfret Hall's "Shot in the Dark" party and alcohol awareness programs to an ad about a new fitness equipment or hair product. Of course not all advertisements may be targeted to you, but next time you watch T.V., listen to the radio or are surfing the web and come across an advisement how many get your attention and are you being targeted?